When I was chatting to Cameron (my car mechanic) today at Brodie European, I mentioned I was photographing a wedding tomorrow so I would be picking the car up earlier than expected. Cameron – “oh you are a wedding photographer.” Me – “yes” We keep chatting about car things…then as I’m about to say see you later, Cameron mentions he’ll talk to me about wedding photography when I come in. I take in a booklet, he says “we’re getting married in February 2013”. I didn’t even think about it, but by mentioning “I’m a wedding photographer” in conversation lead to conversations about wedding photography, and an opportunity for me to hand over my booklet. I’ve waited too long to simply say, “I’m a photographer” in conversation. In fact, I avoided it. I felt like if I told someone I was a photographer I had to defend myself, argue my case, tell them everything about my business. You don’t have to. Simply say “I’m a photographer”, say it in everyday conversation. Say it confidentially. Say it without an apologetic or defensive tone. Say it out loud. Truly believe it. And start telling everyone you know. This business is truly about who you know, but it’s also about who knows you! The more people in your life who know you are a photographer, the more jobs will come your way!

xx